AgPerspective Inc. was founded in 2003 by Brian and Krystal Freise out of a desire to help growers market their grain. More specifically, they wanted to show farmers how to use crop insurance to simplify their grain marketing decisions. By merging these processes together, we found that crop insurance was an often-underutilized tool for protecting price risk. Farmers were investing in trading strategies that were redundant and were hesitant to trust their crop insurance policy.

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From our many years of working with growers, there remains one area that consistently stands out as a major point of frustration farmers lack a consistent and repeatable process for making grain marketing
decisions. Our vision has always had the desire to be able to show a seamless portfolio snapshot to a producer, so they have a full grasp of how crop insurance, brokerage, and physical contracts are intertwined.

After years of collaboration, we launched a revolutionary proprietary software called  LogicMaxTM. LogicMaxTM organizes all of your information, integrates crop insurance and grain marketing, and runs simulations that
determine the probability of your farm being profitable. By bringing this technical capability to your farm, it allows our clients to visualize the three major components of their operation in one simple and seamless display.  

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We use Logic Based Grain Marketing, an approach to grain marketing that uses farm
specific data analysis to provide a consistent and repeatable process for decision making. Our goal is to explain things in a way that is simple and easy to understand. LogicMax simulations determine the probability of your farm being profitable and show us what we can do to increase that probability.

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Crop insurance is the foundation of how we work with you. Logic-based grain
marketing is at the center of how we serve you. This is the only true way to capture the full value of your crop insurance.